Elon Musk : How the Billionaire CEO of Spacex and Tesla is Shaping Our Future
R205,00
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior. The personal tale of Musk's life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties. He started a pair of huge dot-com successes, including PayPal, which eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO and so began his lost years in which he decided to go it alone and baffled friends by investing his fortune in rockets and electric cars. Meanwhile Musk's marriage disintegrated as his technological obsessions took over his life..
Product code: 9780753555644
Competing Against Luck : The Story of Innovation and Customer Choice
R590,00
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim that understanding the customer is the crux of innovation is wrong. Customers don t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes it s about predicting new ones.
Product code: 9780062435613
The Joy of Keeping Chickens : The Ultimate Guide to Raising Poultry for Fun or Profit - Jennifer Megyesi
R300,00
Finally backyard farmers who want to keep a few hens for eggs have a bible that's attractive enough to leave out on the coffee table, and inexpensive enough to purchase on a whim. This comprehensive guide, written in charming prose from the perspective of an organic farmer, will appeal to readers who are interested in raising chickens, or simply want the best knowledge about how to cook them. With this in mind, farmer and animal expert Jennifer Megyesi discusses all the basic details of raising the birds--general biology, health, food, choosing breeds, and so on--and she cuts through the smoke to identify what terms like "organic," "free-range," and so on really mean for poultry farmers and consumers. No chicken book would be complete without information on how to show chickens for prizes, and this is no different, but The Joy of Keeping Chickens also stresses the importance of self-sustainability and organic living, and the satisfaction of keeping heirloom breeds. Readers will appreciate the comprehensive nature of this readable, informative guide, and Megyesi's enthusiasm about keeping chickens. Coupled with Geoff Hansen's gorgeous full-color photographs, this text makes for an instant classic in the category.
Product code: 9781632204677
Purple Cow : Transform Your Business by Being Remarkable - Seth Godin
R230,00
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place
Product code: 9780141016405