The Mechanism of Mind – Edward de Bono


The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ‘mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’. De Bono also outlines his argument for introducing the word ‘PO’ as an alternative to the word ‘NO’ when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion,

SKU: 9781785040085 Category:


  • Paperback | 352 pages
  • 135 x 216 x 26mm | 380g
  • 01 Nov 2015
  • Ebury Publishing
  • London, United Kingdom
  • English
  • 1785040081
  • 9781785040085


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