Purple Cow : Transform Your Business by Being Remarkable – Seth Godin


You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place

SKU: 9780141016405 Categories: ,


  • Paperback | 160 pages
  • 130 x 198 x 12mm | 80g
  • 01 Jul 2007
  • Penguin Books Ltd
  • London, United Kingdom
  • English
  • w. figs.
  • 014101640X
  • 9780141016405


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