Introduction to Business Management: Fresh Perspectives – Ed: Botha/Musengi
Introduction to Business Management: Fresh Perspectives is a substantial revision of Fresh Perspectives Business Management and Fresh Perspectives Management. It offers relevant, comprehensive material for first-year courses in business management and management. Featuring updated case studies and new chapters on management competencies, financial management and operations management, it is divided into four parts. It covers the context of business, the nature of management, the management of tasks and the business functions.